Ronnie Jackson, Festival Producer

Managing Member, Open Air Events, LLC

(919) 819-0225

Ronnie Jackson - CEO

Ronnie Jackson image

Ronnie Jackson is a native of Virginia, resident of North Carolina, graduate of Elon University, and has successfully owned and operated a complex retail establishment and four Arby's franchises during his career. Ronnie was also a volunteer fireman for a decade, resulting in a lifetime membership of the department in his hometown of Kenbridge, Virginia. Ronnie's experience and expertise in organizing and managing people, along with logistics, has contributed to his successful business strategies.

Kenbridge Town Sign

He has produced over 30 major music events since 1979, with attendance ranging from 2,500 to over 50,000. Ronnie has always had a day job while also producing these major music festivals.

Ronnie Jackson image

A short time ago, he took early retirement from being a supervisor at UNC Hospital in Chapel Hill, North Carolina to finally work at his passion of producing major outdoor music festivals full time.

"What does it profit a man to gain the whole world and lose his soul" Mark 8:36

Kelly Moore - COO

After graduation, Kelly was in the automobile industry for approximately 30 years including running his own business and successfully leading a top notch Service Department. Kelly is currently the Operations Director for Open Air Events, LLC.

Robin & Kelly More

Robin Moore - CFO

Graduated from Elon University with a Mathematics degree and has been in the Automobile Insurance Industry – Claims Division - for 34 years currently overseeing district field operations. Robin serves as the CFO for Open Air Events, LLC.

Kelly and Robin are married having recently celebrated 33 years. They have 2 daughters and 8 grandchildren.

Open-Air Events, LCC management team

Ronnie Jackson – Owner/ Festival Producer
Robin Moore – Chief Financial Officer
John Powell – Marketing Director
Kelly Moore – Operations Director

RMC Events - Staffing Provider

About Open Air Events, LLC

Owner/ Producer Ronnie Jackson said "these aren't concerts, they're big profitable festivals!" Ronnie is a highly experienced, expert producer of outdoor music festivals. He produced his first show in 1979 with SummerFest Jam. Ronnie has produced 30 award winning festivals to date.  

He has brought together 635,000 people in all 30 music festivals, while being the sole producer. He's retained relationships with many of the contractors used at prior events. He also has contacts at the International Entertainment Buyer's Association which is an organization for agents, managers, artist and other entertainment professionals.

Ronnie has never produced a show without a non-profit beneficiary.


Ronnie Jackson has clearly shown a track record of success, accomplishing a feat no one else has, successfully producing 30 major music festivals, all in Virginia. This equips him with special knowledge of the market and what kind of music will work, with exact bands to perform in order to best sell tickts.

With many years of talent buying experience, Ronnie has booked over 120 musical artists creating long lasting relationships with the major talent agencies in Nashville, TN. Experience = Profits

Here are just a few, out of over 120 artist that Ronnie has had the pleasure of working with since 1979:

  • Alabama
  • Blake Shelton
  • Travis Tritt
  • Jerry Reed
  • Lee Greenwood
  • Mark Wills
  • Wolfman Jack
  • Emerson Drive
  • Atlanta Rhythm Section
  • KC & The Sunshine Band
  • The Fabulous Thunderbirds
  • Delbert McClinton
  • Eddie Money
  • The Embers
  • Earl Thomas Conley
  • Southern Pacific
  • Sweethearts of the Rodeo
  • Crocus
  • Bill Deal & The Rhondells
  • Band of Oz
  • The Fantastic Shakers
  • Chairmen of the Board
  • Fat Ammons Band

Past Festival Events

Festival Crowd
Ronnie Jackson pictured with Jerry Read
  • Virginia Country Music Festival - South Hill, VA - 2007
  • Virginia CountryFest - Richmond, VA - 2003
  • Virginia CountryFest - Richmond, VA - 2002
  • Virginia CountryFest - Richmond, VA - 2001
  • Virginia Beach Music Festival - Richmond, VA - 2000
  • Virginia MotorSports Park Beach Musicfest - Dinwiddie, VA - 1999
  • Virginia MotorSports Park Beach Musicfest - Dinwiddie, VA - 1998
  • Virginia MotorSports Park Oldies Festival - Dinwiddie, VA - 1997
  • Virginia MotorSports Park Country Festival - Dinwiddie, VA - 1996
  • Richmond Virginia Beach Music Festival - Richmond, VA - 1995
  • Virginia Blast From The Past - Lawrenceville, VA - 1994
  • Virginia Beach Music Festival - Lawrenceville, VA - 1993
  • Virginia Beach Music Festival - Lawrenceville, VA - 1992
  • Virginia Beach Music Festival - Lawrenceville, VA - 1991
  • Virginia Sea Food Festival - Fort Pickett, VA - 1991
  • Virginia Beach Music Festival - Lawrenceville, VA - 1990
  • Bluegrass Music Festival - Kenbridge, VA - 1990
  • Virginia Country Festival - Fort Pickett, VA - 1990
  • Virginia Beach Music Festival - Lawrenceville, VA - 1989
  • Virginia Beach Music Festival - South Boston, VA - 1989
  • North Carolina Beach Music Festival - Roanoke Rapids, NC - 1989
  • Country Music Festival - Fort Pickett, VA - 1988
  • Virginia Beach Music Festival - Lawrenceville, VA - 1988
  • Virginia Beach Music Festival - Lawrenceville, VA - 1987
  • Virginia Beach Music Festival - Lawrenceville, VA - 1986
  • Virginia Beach Music Festival - Lawrenceville, VA - 1985
  • Kenbridge Chicken Picken - Kenbridge, VA - 1983
  • Kenbridge Pig Picken - Kenbridge, VA - 1982
  • SummerFest Jam - Bracy, VA - 1980
  • SummerFest Jam - Bracy, VA - 1979